Car perfumes’ displays

Dr. Marcus International’s Karolina Szczerek explains the importance of car freshener displays at gas stations. Car fresheners are usually impulse buys, which means that the way they are displayed plays a large part in consumers’ purchase decisions . Dr. Marcus International pays special attention to product placement within the store – we try to present our products in the most enticing way possible. Effective display methods are a near-guarantee of high sales rates. Car fresheners should ideally be placed in the vicinity of the cash register – either in front of or behind the salesperson. An important aspect of product placement in some petrol station chains is consistency and standardized presentation.

Clients accustomed to buying fuel at a particular chain won’t have to think twice about where to find our product, which in the long run is a surefire way of increasing sales and raising brand awareness.

Gas stations are naturally an ideal distribution channel for car air fresheners, partially due to customer loyalty programs offered by many petrol station chains. Such programs have a significant impact on sales, particularly during promotional periods when customers get extra points for buying promotional items offered at a discounted price.